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Feeding hungry minds and bodies
through partnerships between the Alliance and businesses and groups is a win-win for all, but especially for the
kids.
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 What
is Cause-Related Marketing?
The Cause-Related Marketing programs at Children's Hunger Alliance are a unique partnership linking a company or
brand to the Alliance's charitable cause in order to raise funds to fight childhood hunger. The relationship between
a meaningful cause and brand builds sales and enhances the image of the company and product. The Alliance has a
number of campaigns going on throughout the year.
A Win-Win Situation!
The benefits of Cause-Related Marketing dollars open doors, not only to raise funds for the fight against hunger,
but to increase sales, strengthen reputations within the community and motivate employees. With the collaboration...
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Children’s Hunger Alliance benefits from a monetary return and increases awareness of
hunger-related issues and of its mission.
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The Partner Company benefits from increased sales and enhances its image with a distinctive
and impact-producing message of doing good.
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The Collaboration inspires employee morale and often builds corporate loyalty for the
Partner Company in the community.
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Did You Know?
Given a buying choice between two products of equivalent price and quality, consumers report:
- 78% would more likely buy a product associated with a cause;
- 66% would switch brands to support a cause;
- 62% would switch retailers to support a cause; and,
- 64% believe that cause-related marketing should be a standard part of a company's activities.
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 How
does it work?
Promotions are based on incremental sales and developed through the company's existing marketing budget, not through
corporate donations. A key component is publicity. Children's Hunger Alliance will promote the campaign through
its HungerLine newsletter, its web site, free media opportunities, and special
e-mail newsletters.
For example: a restaurant may wish to feature a select dessert product by directing a percentage
of the proceeds to Children’s Hunger Alliance. Children’s Hunger Alliance promotes the campaign to help increase
the sale of the dessert. The result is a win/win partnership. The agency receives a donation, the restaurant increases
sales of their item, and both benefit from increased publicity.
A Win-Win Situation!
Here are just some ways you can partner with the Alliance:
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Lunch Money for a Day Children’s Hunger Alliance’s Lunch Money for a Day campaigns
are educational, simple to manage, and an effective way to engage your fellow workers, church group, or civic organization
in a community service project. Panera Bread is the proud sponsor of the Lunch Money for a Day program.
Find out how you can start a Lunch Money for a Day campaign. |
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Menu of Hope The February Menu of Hope luncheon has become an annual experience,
steadily gaining a reputation as one of Columbus' premier philanthopic events while raising public awareness of
childhood hunger. The event is made fiscally prudent through numerous partnerships. Find
out how you can partner with the Alliance on this event. |
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Taste to Remember This annual event features gourmet food presented by Columbus’
finest restaurants and chefs, wine samples, a silent auction, terrific entertainment and the most incredible live
chef auction in Ohio. The Columbus Chapter of the American Culinary Federation is the lead sponsor of Taste
to Remember. Find out how you can help sponsor this event. |
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Menu of the Month This is a fantastic win-win program for the Alliance and sponsoring
restaurants. By ordering the Menu of the Month (typically a special item on the menu), a portion of the sale price
of the item or meal is donated to Children's Hunger Alliance. Find out how your
restaurant can participate. |
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Empty Bowls These are really fun campaigns to get kids involved in community service
and social conscienceness, and at the same time practice self expression and creativity. Learn
more about starting an Empty Bowls campaign. |
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Change for Children The idea is simple: the Alliance provides a locked acrylic
change box to place by the cash register(s) at your business or in the lunch room at work. The change box can be
a short- or long-term campaign and is easy to maintain. Learn how to have
a Change for Children campaign in your workplace. |
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Hunger Team Your office, school, church, etc., can form a HungerTeam and support
Children’s Hunger Alliance's mission through a number of fun and creative events that create community in your
workplace and provide you a sense of satisfaction. Learn more about ideas for your
Hunger Team. |
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White Castle/Dispatch Newspaper An ongoing campaign that you can participate
in every day is the White Castle/Dispatch Newspaper Sales. Purchase a Columbus Dispatch at a Central Ohio White Castle
restaurant, and the proceeds will be donated to Children's Hunger Alliance! |
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Dough-nation at Panera Dough-Nation is a ongoing campaign at Panera Breads where
they collect change in change boxes at their points of sale. |
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Wendy’s Chili Open This annual event sponsored by Wendy's and Sky Bank includes live
entertainment, a silent and live auction, food, and two nine-hole "pitch-n-putt" golf courses. What makes
this event so unique? It's held in FEBRUARY!!! Learn more about the Wendy’s Chili
Open. |
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CROP Walk In conjunction with World Hunger Day, Church World Service sponsors CROP
Walks all across Ohio. As an individual or team walking, you can designate Children’s Hunger Alliance to receive
the money you raise. Learn more about CROP Walk. |
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Barnes & Noble Giftwrapping Each winter holiday season, at Central Ohio Barnes
and Noble stores, Children’s Hunger Alliance staff and volunteers wrap gifts for donations to fight childhood hunger
in Ohio. Learn more about Barnes & Noble Giftwrapping. |
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United Way Annual Campaign The United Way’s annual campaign helps the Alliance reach
a larger audience. Where the United Way helps us with
development and fundraising, we support the United Way by getting to the heart of what matters. Learn
more about supporting the fight against childhood hunger through the United Way Campaign. |
Current and Past Partners
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Call 614-341-7700, ext. 279 or email Marketing & Development. |
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7-Up
American Dairy Association Mideast
Arby's
Archway Cookies, Inc.
Arena Grand Theatre
Aurora Exhibit Solutions
Bank One, NA
Ben & Jerry's
Biery Cheese
Bob Evans Farms
Bricker & Eckler, LLP
Buca di Beppo
Cardinal Health
Charley's Steakery
Columbus Crew
Conn's Potato Chips
Deloitte & Touche, LLP
Discover Financial Services
Dolly Madison
Donatos
Eclipse Studios, Inc.
Freshmark
The Fremont Company
German Village Society
Gordon Biersch Brewery
Grange Insurance
Great Lakes REIT
Great Harvest Bread Co.
Hirzel Canning Company
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Hoggy’s
Hostess
J.M. Smucker Company
Johnson Controls
Kroger Company
Maggie Moo s
Max & Erma's
Merrill Lynch
Montgomery Inn, Inc.
Mike-Sells Potato Chips Co
Ohio Attorney General s Office
Ohio Beef Council
Ohio PROUD
Ohio Dept. of Agriculture
Ohio Pork Producers Council
Panera Bread
Pasta Fresca
Schwebel Baking Company
Snapple
Snyder of Berlin
Snyder s of Hanover
T. Marzetti Co.
US Bank
Voortman Cookies
Wal-Mart
White Castle System, Inc.
Wonder
XO Communication
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